Social Media 101

Overview

The Social Media 101 Snapshot gives you a 30,000 feet view of the changing face of communication, and how it affects you.

The old model of broadcast communication has changed forever, transformed by two-way technologies that give everyone a voice, such as blogs, Twitter and social networks. Influence no longer solely belongs to those with money and power; it can come from anyone with a community and a good story to tell.

To engage in this new world of communication, businesses need key skills and competencies. The Social Media 101 half-day Snapshot begins this journey.

Topics Covered

• The big picture: The invisible revolution.
• The small picture: Social media in New Zealand today - not just for kids!
• Building blocks of your social media ecosystem
• Case studies - how social media improves marketing, PR, thought leadership, HR and internal collaboration

Who should attend

CEOs, board members, Communications Managers, Marketing Managers, HR directors Anyone for whom communication is important.

Outcomes

As a result of attending the Social Media 101 half day Snapshot, you will:

• be able to tell trends from fads in communications technology
• understand the social media landscape in New Zealand
• have the beginnings of a social media ecosystem, which your company can use to listen, learn and engage with your community online
• know the unwritten cultural rules of social media